All guesstimates
EasyMarket Sizing reported at Accenture
Cups of Tea Consumed in Delhi in One Day
Scope it first — questions to ask
- · Do we count only tea (chai) or all hot beverages like coffee and green tea? — Scope: regular milk tea/chai only.
- · Delhi city (NCT) or the wider NCR including Gurgaon/Noida? — Scope: Delhi NCT only, population ~2 crore.
- · Home consumption only, or also tapris, offices and restaurants? — Scope: all cups, wherever consumed.
Assumptions on the table
- · Delhi NCT population ≈ 20 million (2 crore) — census-plus-growth ballpark.
- · ~75% of the population is aged 15+ — India's under-15 share is roughly 25%.
- · Tea drinkers split into heavy (~40%, 3 cups/day — morning, evening, one at work/tapri) and light (~40%, 1 cup/day); ~20% don't drink tea (coffee drinkers, health-conscious, kids' overlap).
- · Daily floating population (commuters from NCR, tourists, travellers) adds roughly 1 million street/office cups.
The worked solution
Attempt it before you peek
Guesstimates only build muscle if you struggle first. Take 5 minutes with pen and paper — or do it live with the AI interviewer.