All guesstimates
ModerateMarket Sizing reported at Bain
Swiggy Orders in Delhi in a Day
Scope it first — questions to ask
- · Food delivery only, or also Instamart grocery and Genie? — Scope: food delivery orders only.
- · Delhi city or the whole NCR? — Scope: Delhi NCT (~2 crore people).
- · Average day or peak (weekend/IPL night)? — Scope: an average day.
Assumptions on the table
- · Delhi population ≈ 20M; smartphone penetration ≈ 60% in a metro (above the ~65%-of-adults national urban figure applied to full population).
- · ~25% of smartphone users order food online at least once a month — food delivery is still an affluent-urban habit.
- · Swiggy's share of food delivery ≈ 45% (roughly duopoly with Zomato, which leads slightly in the North).
- · An average monthly user places ~3 orders a month — a few power users, a long tail of once-a-month orderers.
The worked solution
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